The Business of Flowers

We dive deep into the knowledge and skills we gained over the years in every aspect of our business. You will learn:

• The systems we used to rapidly grow a business by booking clients, creating contracts and scheduling meetings so you can streamline your processes.
• The social media strategy we have implemented into our business to attract the right followers and turn them into potential clients
• Confidence in pricing, creating floral recipes, proposals, contracts and scheduling meetings so you can be an authority in your industry.
• How to make more money by booking ideal, high end clients who will value you as a professional, and pay you like one too!
• How to navigate the logistics of transporting wedding florals and setting yourself up for success at a wedding venue which will save you time and money.
• How to build a team, so you can create a business that allows you to enjoy life outside of your work.
• And of course, we are including lots of flowery video tutorials hosted by us so you can learn tips & tricks for how to achieve our romantic, airy, garden style arrangements!
• And LOTS more!

Brand & Social Media Growth

The Business of Flowers Course has a big focus on how to build your brand and grow your business presence online. After all, the majority of your clients will find you on social media platforms & through your website. We dive deep into the following topics:

• Creating a brand that is authentic to you and how to stand out!
• How to create engaging content that brings in the right followers
• Utilizing stories, reels & carousels to receive higher visibility and attract potential clients
• How to manage & schedule your content to keep you organized and consistent
• Using ads to reach a broader audience and call in the people who are looking for a business like yours! 

Meet Christine & Lindsey

 With over a decade of experience in the wedding and event industry, our journey began when Christine, certified Wedding Planner through the WPIC, started her career. After a couple of years successfully planning weddings, her best friend Lindsey proposed the idea of incorporating wedding florals into her business portfolio. The decision was a no-brainer – working with your best friend and creating beautiful floral arrangements, who could say no to that? And so, that year XO Events & Florals was born! Our rapid success is attributed to the strength of our friendship. Having a collaborative partner to share ideas, navigate challenges, and celebrate achievements played a huge role in our growth. Now, we want to extend that support to you! We are here to empower and guide you in expanding your business, sharing in your successes, and being there for you during challenging times. Consider us your new Bloom Besties, ready to cheer you on during your successes and provide a supportive shoulder when you need it.

After completing this course you will be able to:

• Confidently create wedding proposals that showcase your unique floral design style.
• Develop floral recipes, ensuring your arrangements are not only beautiful but also priced competitively
• Master the art of strategic pricing to position yourself as a valued professional in the industry.
• Learn how to grow a following on social media & get multiple inquiries from followers. 
• Learn why it’s important to establish partnerships with flower wholesalers, venues and other florists and wedding professionals in the industry, enhancing your visibility and credibility.
• Gain expertise in the logistics of how to successfully transport flowers to event venues, saving time and money while ensuring a flawless set up.
• Build and lead a successful team, creating a work environment that fosters both creativity and efficiency.
• Implement proven systems for client bookings, contract creation, invoicing and client management
• Attract and book ideal, high-end clients who appreciate your professionalism and are willing to invest in their wedding flowers.
• Enjoy a balanced life beyond work, creating a business that allows you to enjoy both personal and professional success.
• Create stunning, romantic, airy, garden-style arrangements through comprehensive video tutorials and expert tips including bridal bouquets, centerpieces, ceremony arches & more!
• Access a wealth of knowledge, skills, and expertise to confidently build and grow your own successful event floral business.
• Gain access to community support in our private forum by connecting with other members of The Business of Flowers, and us, your new Bloom Besties! 
• And LOTS more!

This course is for you if:

• You're passionate about flowers and want to turn that passion into a lucrative business.
• You're a budding florist eager to grow and succeed in the event and wedding floral industry.
• You're a dreamer who envisions expanding your role as a floral designer or wedding planner.
• You're searching for business insights beyond just floral tutorials.
• You've scoured the internet for wedding-specific tools and resources, but haven't found the right fit.
• You're eager to attract high-end clients who value your expertise 
• You desire a balanced life outside of work while still achieving personal and professional success.
• You're ready to soak up knowledge and skills to confidently build and grow your own successful event floral business.

The Business of Flowers Course Outline

Module 1: Intro to Flowers

Module 2: Behind the Flowers - Business Basics

Module 3: Floral Design

Module 4: Packing & Transporting Flowers

Module 5: Building & Managing a Team

Module 6: Marketing & Sales

Module 7: Social Media & Your Brand

Module 8: Personal & Business Growth

Module 9: Design Techniques for Weddings & Events

Module 10: Hot Flower Trends that we Love!

BONUS: XO’s Fav Blooms!

This is a self-study course based entirely online. You will get access to the entire course all at once. You will have the opportunity to ask questions in our community forum where Christine & Lindsey will pop in once a week to answer questions. Our community forum is a space for all our clients to share ideas, brainstorm & ask questions. We can’t wait to see you there!

Upon completion of the course, you will receive a certification that states you have the skills & knowledge to be an event florist.

Why is now the right time?

• We are offering a discounted rate!
• We have flexible payment plans that suit your financial needs.
• You will be added to our community forum where you will join all of our clients, likeminded business entrepreneurs and flower lovers.
• Christine & Lindsey will pop into this forum weekly to answer all of your questions.
• Our 10 Modules Course will be dropped to you all at once so you can learn at your own pace. 

Join our mailing list and you will get these exclusive offers:

• Be the FIRST to enroll in courses before they are offered to the public.
• Discounted rates will be offered to everyone on the email list first.
• Weekly tips & tricks will be sent to your inbox starting now to help guide you on your flower business journey!

 Frequently Asked Questions 

Is this course suitable for beginners, or do I need prior experience in floral design?

• Our course caters to both beginners and those with some experience. We cover the basics while also diving into advanced techniques.

How long is the course, and can I learn at my own pace?

• The course is designed to be flexible, allowing you to learn at your own pace. You have unlimited access and can revisit lessons as needed. 

What kind of support is available during the course if I have questions or need clarification?

• We offer a dedicated support system, including forums, Q&A sessions, and occasional live sessions, to address any questions or concerns you may have.

Is there a community or forum where I can connect with other participants?

• Absolutely! We encourage community engagement through forums and discussions where you can connect with fellow learners, share experiences, and seek advice.

What sets this course apart from other courses available online?

• Our course not only covers floral design but also provides comprehensive insights into the business side of the wedding floral industry. Our lessons are communicated through various materials including video tutorials, PDFs, manuals, and an online community forum where you can connect with Christine & Lindsey. We are sharing every wealth of knowledge we have learned over the years so you can seamlessly grow your event flower business.  

Can I access the course materials after completing it for future reference?

• Yes, you will have ongoing access to the course materials even after completion, allowing you to revisit lessons whenever you need a refresher.

Is there ongoing support or resources provided after completing the course?

• We offer continued support through post-course resources, updates, and occasional bonus materials to help you stay current in the evolving world of floral design and business.

How do I enroll, and what is the cost of the course?

• Enrolling is simple! Click the link below to get on the waitlist. We will be offering a discounted rate for everyone on the wait list. An email will be sent out with all the details once the program is released to our waitlist! We can't wait to see you in there!